A multi-billion-dollar materials manufacturer requested support from Nexus in identifying and analyzing opportunities to leverage its functional films technology into wearable device applications. The client sought to understand the size of the opportunity for its materials, segmentation by market vertical, channel to market, and potential customers.
Nexus conducted a thorough analysis including:
Nexus then coordinated VOC interviews with major potential customers for the client, resulting in an immediate million dollar plus opportunity in an emerging application. Using the analysis provided by Nexus, the client has since developed a set of products for wearables and is in qualification with significant new customers.